The Burger King Church Culture
All of us can be a bit self-centered. By nature, we are selfish people. Just think about it: you don’t have to teach a child to be selfish. Have you ever seen someone sit down with a two-year-old and say, “Sweetie, today I’m going to teach you to be selfish. It won’t be easy, but I think you’re old enough now to make the jump. So I just want you to hold this ball, and when I ask for it back, you scream as loud as you can, ‘Nooooo! Miiiine!’”
That’s never happened in the history of the would. When push comes to shove, as it often does, we all look out or number one – me, myself, and mine.
Not only do we have our sinfulness working against us, much of what we see in culture affirms our self-centred tendencies. Some argue that a massive cultural shift in 1973 changed everything and made being focused on self culturally acceptable and solidly confirmed as right and okay. You might not have been even close to being born then, but it was a change experienced by my generation. It was a major cultural climate change. A new perspective on life.
For decades, if you wanted a hamburger at almost any fast food restaurant, it would come however that restaurant prepared burgers. If you didn’t like the tomatoes, you could take them off yourself. If they used mayonnaise and you preferred mustard, you were free to scrape off the mayonnaise as best you could and squirt a mustard happy face across the bun.
Perhaps the best-known fast food chain at the time, McDonald’s, had a song about one of their burgers. When you ordered a Big Mac, you got, “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” If you didn’t like the special sauce, the lettuce, the pickles, the onions, or the sesame seed bun (and trying to pick off the cheese was the worst), too bad for you. Why didn’t you order a Quarter Pounder instead? The song told you what you were getting. That’s how to burger was meant to be eaten.
Until the competition changed the rules.
In a move that rocked the fast food world, Burger King boldly declared that you had choices, options, decisions to make: if you wanted a burger, you could “have it your way!” You read that right. It was crazy! It was your burger, and you could choose what you wanted on it. No mayonnaise? No problem. No pickles? No big deal. No onions? No worries. Extra ketchup? You got it. Burger King even developed a song that, once you heard it, was stuck in your brain forever:
Hold the pickle, hold the lettuce,
special orders don’t upset us.
All we ask is that you let us serve you your way.
Have it your way.
Have it your way at Burger King.
And the self-centered, consumer-is-king mindset spread like wildfire. There was a new sheriff in town who was always right – you.
You deserve it.
You’re worth it.
Get what you want.
Enjoy life your way.
It’s natural in our world (and even today in the Church) to want it our way, and Burger King nailed it, even if it was just a smart marketing move. According to Jesus, life (and Church) is not all about us, and everything in culture tries to tell us that it is. Without realizing what a rabid monster we’d unleashed, we became more obsessed with self than ever before.
One of the quickest ways to forget about God is to be consumed with self. It is also one of the fastest ways to destroy the Church. Jesus had pretty direct works for those who wanted to follow Him. He said, “Whoever wants to be My disciple must deny themselves and take up their cross and follow Me” (Matthew 16:24). We are called not to celebrate, promote, or advance ourselves but to deny ourselves. To pick up our cross, to suffer through not having everything our way, to die to our selfish tendencies.
God wants us to have it HIS way.
And we’re not talking burgers.